What makes us different
Ours is "Thinking Consultancy" and "Thinking Research" rather than just reportage.
The Partners in ZRP have both client-side and advertising agency strategy/planning backgrounds. As such, our fascination is less with the detail of the methodologies we use and more with the results they will produce.
Our processes are designed to culminate in recommendations which provide clear and insightful findings, their implications, the options and opportunities arising and subsequent recommendations.
Our approach is based around the twin concepts of discipline and Creativity.
Discipline is required to ensure that objectives are met and actionable findings generated. Our work is is produced through adherence to a disciplined framework of processes undertaken prior to and during any project. By using these protocols we ensure that our work reaches consistently high levels of excellence and customer satisfaction.
Creativity is also encourage throughout the process. This moves us beyond the obvious and the mundane towards delivery of genuine discovery, innovation and insight. From this, stems achievement of goals. Clients often find this a very exciting and liberating process and all keystakeholders are encouraged to become involved in the workshops, synectics sessions and "think-ins" which we hold as part of our Consultation processes.
“I love my job as it involves nosing into lots of different universes – travel one day, finance the next. Each universe is self-contained both physically (media, trade bodies, processes etc) and emotionally (its own rules, taboos and myths). At its best, my job is the forging of a new link between the collective wisdom of a universe and the insight of consumers to move a client to a new level of understanding” David Zinkin
“I get a kick out of working in the "Thinking" environment. It's intellectually stimulating and very creative. Sometimes it's about flashes of inspiration. At others, it's just about the hard graft of taking ideas & concepts and refining them down to a point where they can be intelligently and imaginatively applied to a client’s business issues.” Carol Hazelton.
