Tom Peck - Director of Consumer Insights at McDonald's
"In my view, the most important part of a research project is the debrief. That's when all the stakeholders in the project are gathered round the table, because that's where decisions get made and action is decided. Zinkin are particularly good at making sure that everyone around the table has something to go away with which is their own piece of insight and action. Whether it's issues to investigate or action points
to implement, the team always leaves the table with a
clear sense of purpose and direction."
Alex Roberts - Marketing and Sales Director at Great Rail Journeys
"The thing I like about ZRP is that they always come back with options and solutions, not problems. Because the Partners have Planning backgrounds, they are not airy-fairy researchers
who are more fascinated by the process than the findings. In
essence, I guess, they are marketing heavyweights who do
damn good research.
Paul Mercieca - Managing Director of Merciecas
"It is seldom that you meet not just a thoroughly professional outfit like Zinkin but the nicest blokes on the planet. When we engage these guys to conduct some research we just know they are going to do a fantastic job and help us create some great
campaigns!"
Ben Perrin - VP Product & Marketing at Mio / Navman (Mitac Corp)
"I have worked with the ZRP team on a number of international
projects. They have consistently delivered quality results
despite tight deadlines and a punishing schedule of
travel. They are extremely easy people to get along with and
their "can do" attitude is refreshingly different.
Charles Trevor - Managing Director of Wood for Good
" I've worked with Keith and David for over 10 years and have always found their research constructive and imaginative.They are not afraid to suggest ideas which involve extra effort on their part (or a bit more on mine!) As time is often short, I've been particularly grateful for the simplicity and good common sense of
ZRP reports. They never confuse fact with opinion; they are clear
and insightful and are always thought provoking. I've no hesitation
in recommending them.
