Zinkin Research Partners - Insightful Clear Constructive
What We Offer
 
 
A toolkit to meet the needs of each individual project.
Standard tools include:-
 
Quantitative
 
Online Panel Surveys
  • Customer database exploration
  • Community chat (yourself or amongst participants)
  •  Diaries - webcam or online
  • Photo or video posts from cameras or mobiles
  • Complete diaries online or by using webcams
  • Online focus groups for evaluation of new propositions, creative treatments, issue management ideas etc.
  • Ongoing or ad hoc Panels
 
Pre & Post Ad Awareness
 
Tracking Studies
 
Customer satisfaction
 
Net promoter score
  
Telephone
 
Street
 
Omnibus
Qualitative
 
Full service Focus Groups/Depths
  • Recruitmenf
  • Moderation
  • Analysis & Debrief
  • Follow-up meetings as required
 
Triads
 
Delphic fora
 
Synectics/Brainstorming
  • A useful precursor to finalising research planning
  • Obtains commitment of key stakeholders
  • Shakes out new or novel ideas from participants
 
Video Streaming
  • Allows clients at remote locations to view focus groups live
 
Workshops
  • Internal or external
 
In addition..
 
 this breadth of offering means that we are not restricted by having to offer one methodology over another.   We view the above as a  toolkit of techniques from which we can select the most appropriate methodology - often using elements in combination to ensure that our clients get the best value as well as the most insightful results.